Privacy Policy

Last updated: May 10, 2026

Rentwise Florida ("Rentwise Florida," "we," "us," or "our") respects your privacy. This Privacy Policy explains what personal information we collect, how we use it, when we share it, and the choices you have. It applies to visitors of rentwisefl.com and to property owners, residents, applicants, and vendors who interact with our services.

1. Information We Collect

We collect information you provide to us directly, information collected automatically when you use our website, and information we receive from third parties.

Information you provide

• Contact and inquiry information: name, email address, phone number, property address, and any details you share when you request a consultation, proposal, or other information through our website forms or by phone or email.
• Rental application information: if you apply to rent a property we manage, we (or our screening partner) collect information needed to evaluate your application, including identification, employment, income, residency history, and consent to a background and credit check.
• Owner and vendor onboarding information: business details, tax identification information (W-9), banking information for ACH disbursements, and insurance certificates.
• Tenancy and account information: lease records, rent payments, maintenance requests, and communications with our team.

Information collected automatically

• Usage data: pages viewed, links clicked, referring URLs, device type, browser, operating system, approximate location based on IP address, and timestamps.
• Cookies and similar technologies: we use cookies, pixels, and similar technologies for site functionality, analytics, and marketing measurement. You can control cookies through your browser settings.

Information from third parties

• Background and credit reporting agencies that we use to screen rental applicants.
• Service providers and integrations such as our CRM (HubSpot), property management software (Rentvine), analytics (Google Analytics), tag management (Google Tag Manager), and advertising platforms (Meta/Facebook).

2. How We Use Your Information

• Respond to inquiries, provide proposals, and deliver the property management services you request.
• Market and lease properties, screen applicants, and administer leases.
• Process rent payments and disburse owner funds.
• Coordinate maintenance and dispatch vendors.
• Comply with applicable laws, including Florida landlord-tenant law and fair housing requirements.
• Operate, secure, and improve our website and services.
• Send service updates and, where permitted, marketing communications.

3. How We Share Your Information

We do not sell your personal information. We share information only as needed to operate our business and provide our services, including with:

• Service providers who help us run our website, CRM, property management software, payment processing, screening, maintenance, and marketing.
• Property owners for whom we manage your tenancy or application, to the extent necessary to perform our management services.
• Government authorities or other parties when required by law, subpoena, or to protect our legal rights or the rights of others.
• Successors in connection with a merger, acquisition, or sale of assets, subject to confidentiality protections.

4. Cookies, Analytics, and Advertising

We use Google Analytics (via Google Tag Manager) and the Meta (Facebook) pixel to understand how visitors use our site and to measure the performance of our marketing. These tools may set cookies on your device. You can:

• Disable cookies through your browser settings.
• Opt out of Google Analytics with the Google Analytics opt-out browser add-on.
• Adjust your ad preferences through the Meta Ad Preferences page.

5. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

6. Data Retention

We retain personal information for as long as needed to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. Application, tenancy, and accounting records are retained in accordance with Florida law and broker record-keeping requirements.

7. Your Choices and Rights

• Access and correction: you may request access to, or correction of, the personal information we hold about you by contacting us using the details below.
• Marketing communications: you can unsubscribe from marketing emails at any time using the link in any marketing message. We may still send transactional or service-related communications.
• Do Not Track: our website does not respond to "Do Not Track" browser signals.

8. Children's Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.

9. Third-Party Links

Our website may link to third-party websites, including resident, owner, and vendor portals operated by Rentvine. Those sites have their own privacy practices, and we are not responsible for the content or practices of any linked site.

10. Fair Housing

Rentwise Florida is committed to equal housing opportunity and complies with the federal Fair Housing Act, Florida Fair Housing Act, and all applicable state and local fair housing laws. We do not discriminate on the basis of race, color, religion, sex, national origin, familial status, disability, or any other protected class.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes will be communicated through the website or by other appropriate means.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

• Rentwise Florida
• 5429 University Pkwy, Suite 1117, University Park, FL 34201
• Phone: (941) 231-6414
• Email: hello@rentwisefl.com

Hayley Dunford, Licensed Florida Real Estate Broker · License BK3292167